A B2B platform for Accounts Receivables.
Revising the website was a major step for Versapay. I worked closely with our internal marketing team and an external agency to bring the new vision to life. My role was wire frames and design, marketing was to provide a bridge between company needs with the hired external agency, who developed the website and incorporated perdot into the system.
A lot of the problems faced in this platform is an overwhelming amount of choices, hierarchy, and a cohesion between choice and actions. The solution was to use color to help give more direction, put items away but still make them find able and relative to where they belong. Much of the research was done with live clients, that communicated between the BA and Designer. They would state a need, or a function, our team would work closely with their feedback and the feedback between their clients.
This was the before of the platform:
This is a cleaned up version. Notice color cohesion and overall clarity. A bit more modernized as well.
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