The Artist Social
Over View
An AirBnB style tattoo studio that rents out space to artists, with various rates and a flexible schedule. It offers everything the tattoo artist needs for supplies, is insured and health board inspected.
Role
Client interviews, Artist Interviews, competitive research, wireframes, branding, final mock ups
Duration
Ongoing
Problem
Independent tattoo artists are looking to book a space and create their own schedule
Artists need a health board inspected place to work
Objective
Create a website that will enable tattoo artists to book and create their own schedule
Solution
Add pricing and area to book
Research and Competitive Evaluation
Looking at Airbnb, westjet, hotels, tattoo shops
Key Interview insights from Client
- No hidden fees
- Supplies are provided
- Provides a safe clean and insured environment
- Wants to brand to feel trustworthy
Pain Points
- I’m tired of overhead and the drama of tattoo shops
- I want my own flexible schedule
- Wish I didn’t have to pay for my own supplies
- How do I know this place is health board approved and insured?
Defining the Users
- Wishes for more freedom
- Wants to focus more on tattoos than keeping track of materials
- Wants a safe, clean, and health board insured place to work or get work done
- Wants to set their own schedule
- Wants to choose who their clients are
WireFrames
Basic structure
Prices added in because they are known
Finalizing the Look and Feel
What Did I Learn?
- Still on going
- Letting users know where they are in a process
- Beautiful design and function for the stepper
- Aiming to simplify the process and let users know what’s next and how much is there to do
- Rates are included to users so they dont have to guess or search
- Users can see both check in and check out
- Check in and check out are also coordinated to the chosen rate and whats available
- Use of contrast for better accessibility
Why These Colors and Overall Tone
- Dark inky colors speak better to the intended audience
- Relatable images to connect with the tattoo artists
- Some of the colors were provided by the client
What’s Left To Do
- Aid client with logo
- Better high quality photos of studio
- Photos of artists working at the studio
- Possible video in the header to replace the image
- Social proof and quotes from the artists
- Images of supplies and what’s included
- Contact info, social media and owner bio
- Usability, feedback and code