FeaturePoints – StartSpace


View startspace

Over View

An old victorian house flipped into a co-working space for individuals or small teams. Collaborate, network and connect with like-minded people. Great for start-ups and entrepreneurs. Flexible hours, fully furnished, secure 24hr Video Surveillance, full kitchens, roof top patios, lounge, board room and more


Marketing analysis, competitive research, wireframes, branding, high fidelity mockups, blogging, social media and code


4 Months


People or small teams need a space to rent, that can be short or long term


Provide individuals or small teams a place to work with full amenities


Create a full website dedicated to co-working

Research and Competitive Evaluation

User Goal Research Feedback

Branding Feedback

Audience Test Feedback

Doesn’t show what the prices are right away

Text is above the image (best ux practice would be just below)

Images could look more professionally photographed




Pain Points

  • I hate working from home, nothing gets done
  • Coffee shops are loud, there’s not enough plugs and I have to keep buying coffee
  • I only need a space every now and then
  • I’m not ready to commit to anything long term
  • I want fair prices as I’m an independent freelancer

Defining the Users

  • Wants to connect with other people or work quietly
  • Only needs to use it every now and then
  • Wants everything included all amenities
  • Wants to know upfront pricing

General inquires Co-working

  • What do people look for in a co-working space
  • Will the location play a factor in their choice?
  • Are the prices fair compared to the competition?
  • How can I build social proof?
  • Is the website alone enough to attract people?
  • Should I include a calendar?

Wireframes and Iterations


Final Ideations


Measuring Success

Gained traction on twitter

Research revealed 1/20 thought it was for a furniture

Single long page reduced unnecessary clicking

Received google reviews



What Did I Learn?

Social proof helps validate a company and trust

Research showed the potential for thinking it was for furniture

Research also showed people found the brand trustworthy

Research showed people knew where to click to book