Paris Underground

Interact with the Paris Underground website

You’ll need to enable flash (this was done in 2013)

This was my final project for college!

This was a challenge to not only create an experience but to create simple enough interaction. The mood had to be just right and the function had to be interesting enough to take a client through the whole page.

While parallax seems to be a passing phase and rather heavy, it did fit this theme. The catacombs of Paris is a journey of going through the layers of the city.

This project involved a full marketing analysis, involving Personas, SWOT, Perceptual maps, Segmentations, Positioning statement, Action plans and Promotion. This is available upon request.