Iotum Inc.
iotum leads the industry with innovative value–added audio and web conferencing options for small businesses, large enterprises, individuals, community and nonprofit organizations.
My role was mainly design from wireframes, mockups, final designs, print, working with developers, and CEO. It was a highly collaborative environment and everyone took part in the the projects given.
Global Conference
Over View
Global Conference was created to bridge the gap between business professionals worldwide, eliminating the need for costly and exhausting travel
Role
Re-Design, branding, custom graphics and work closely with the developer and CEO
Duration
3 Months
Problem
Outdated website
Objective
Provide a classy and sleek looking website, remove pricing and only have a request quote
Solution
Use color, images, tone to create an overall luxurious look
Custom Icons
Research
These were more discussions with the CEO about look and feel, which colors and images would be best
Pain Points
- I don’t know if I trust this website
- I don’t know what to do first
- I just want someone to help me get this set up
- If this is the quality of their website what will the conferencing be like?
Defining the Users
- Wishes to have better online conferencing
- Wants website to feel more trustworthy
- Wants a direct quote instead of having to figure out the best plan
General inquires
- What branding will best suit the website
- Is the message clear about the product
Measuring Success
Everything works properly
Developer was able to execute from the designs provided
Design speaks well to the intended audience
Tested on various devices
What Did I Learn?
To simplify a design
Great use of color and image really help carry a product
Freeconference, which was rebranded and targeted at UK users and became Freeconference.co.uk
If you’d like to try out the iphone app or android
FreeConference
It started here with Freeconference, then the Freeconference.co.uk was beginning with branding, puffins and….
FreeConference Products
Pain Points
- I hate setting up conferences
- I don’t know what to do first
- I worry about long distance fees
- I don’t know if the quality will be good
- Is this just for businesses?
Defining the Users
- Wishes for easier conferencing
- Wants web and mobile applications but doesn’t want to download anything
- Wants quality for video and voice
- Wants an app for downloading
- Wants to use it for other reasons than just business meetings
- Wants free conferencing
What Did I Learn?
To add in a start now or schedule helps make the choice easier
That there are a variety of organizations that wish to conference
Wireframes
Print and other marketing materials
Custom Graphics Variation
